16 August 2006

Air Force bake sales

By now, I'm sure, everyone's familiar with that old bit about "It will be a great day when our schools get all the money they need and the air force has to hold a bake sale to buy a bomber."

Well, the USAF still gets plenty of funding, but it seems the RAF and the RN are running a little short. So short, according to this article from the Daily Mail, that:
The cash-strapped Royal Navy is planning a major merchandising campaign, stamping its world-famous White Ensign logo on everything from rum to underwear.

Senior commanders have approved a high-profile licensing strategy hoping the traditional cachet of the senior service will help sell ranges of clothing, toys, sports gear and drinks.

Despite the Navy having to scrap warships and aircraft due to budget pressures officials insist the move into merchandising is designed to boost its public profile rather than raise desperately-needed funds, and profits will be ploughed back into public relations rather than paying for combat capability.

As for the other services,
The RAF has struck a deal with rival branding company 4kids and is hoping ranges of Air Force clothing, bed linen, stationery, watches, lunch boxes and even power tools will be on the high street soon.

The Army is already selling branded running shoes and sportswear, but has yet to embark on a wider merchandising programme.

Stand by....

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